Case Study
Chasing Time
How we drove over 1 million film views and re-engaged a decade-old fan base for Exposure Labs’ newest climate film.
At a Glance
Client:
Exposure Labs is the social impact film studio behind some of the most recognized climate documentaries of the last decade, including Chasing Ice and The Social Dilemma.
What We Did:
End-to-end social and email campaign execution, advertising strategy, and creator partnerships.
Headline result:
1 million views on YouTube and 1.2 million social views.
The Challenge
Chasing Time is the successor to Chasing Ice, Exposure Labs’ Emmy-winning 2012 climate documentary. But more than a decade had passed since Chasing Ice introduced audiences to the visual reality of climate change, and the world, the platforms, and the climate conversation had all moved several times over.
Exposure Labs needed a campaign to reawaken the fanbase that made Chasing Ice a phenomenon and pull in a new audience who had never encountered the original film.
The Gallery
The Work
Social & Email Content
We activated Exposure Labs' existing fanbase with platform-specific graphics, direct-to-camera videos, and emails across two key moments online. Release announcements, behind-the-scenes drops, and World Glacier Day moments were sequenced to build momentum.
YouTube Film Launch & Paid Advertising
We ran a targeted paid strategy on YouTube that re-engaged viewers already familiar with the Exposure Labs channel, prioritizing audiences with demonstrated interest in social impact film. Ad creative was built around the film's most visually striking moments, designed to spark enough curiosity to drive views.
The Results
1 million views on youtube.
Our social and advertising strategy pulled more than one million viewers to Chasing Time on YouTube, re-engaging the Chasing Ice phenomenon’s core audience and bringing in a new generation of climate activists.
1.3 million social views.
Across platforms, we engaged over 1.3 million climate activists, photography admirers, and film fans through tailored, thoughtful social content.
21,000+ direct content interactions.
Our content did more than drive traffic to Chasing Time’s YouTube release. It sparked commentary and shares that expanded Exposure Labs’ audience, generating over 21,000 interactions throughout the campaign.
30,000+ email audience members engaged.
Carefully-timed email alerts engaged more than 30,000 climate leaders and film fans.