Case Study
CoGenerate
How we helped reframe intergenerational collaboration through a teen-led research and storytelling project
At a Glance
Client:
CoGenerate is a national nonprofit working to bring older and younger generations together to solve problems and bridge divides.
What We Did:
Video production, report copywriting, and digital amplification strategy.
Headline result:
A multi-format report and video that reframes how youth-serving organizations approach intergenerational partnership, built in collaboration with 26 teens nationwide.
The Challenge
CoGenerate set out to explore what young leaders actually want from older allies, and how intergenerational collaboration can move beyond traditional one-way mentorship into something genuinely reciprocal. To do it credibly, the project needed to be shaped by teens themselves at every stage: research, storytelling, and final delivery. And it needed a final product that could carry the findings into the hands of youth-serving organizations and adult allies in a format that would actually move them to act.
The Gallery
The Work
Teen-led video production
We led video production for the project, working in collaboration with 26 teens ages 12 to 19 from diverse backgrounds. Young people were involved throughout the research and storytelling process, ensuring the final video reflected their priorities, voices, and lived experiences rather than translating them through an adult lens.
Report drafting
We developed the copy for the project's final report, translating teen-led research and conversations into a written product designed to land with the youth-serving organizations and adult allies the campaign was built to reach.
Digital amplification strategy
We advised on the digital amplification strategy for the launch, helping CoGenerate plan how the report and video would move across channels and into the hands of the audiences best positioned to act on the findings.
The Results
A call to action for the youth-serving sector.
The final report and video issue a clear call to youth-serving organizations and adults to rethink partnership models and build truly reciprocal, two-way relationships where teens and older allies work side by side for change.
Built with teens, not just for them.
By centering 26 teens from diverse backgrounds throughout the research and storytelling process, the project models the kind of intergenerational partnership it advocates for, demonstrating in practice what reciprocal collaboration actually looks like.