Case Study
Conservation Lands Foundation
How we doubled year-over-year engagement and drove triple-digit social growth for a national conservation campaign
At a Glance
Client:
Conservation Lands Foundation (CLF) is a national nonprofit dedicated to protecting, restoring, and expanding the National Conservation Lands and the cultural, historical, and ecological landscapes they preserve.
What We Did:
Digital strategy, social media content production, and email creation.
Headline result:
23,000+ digital actions, 80,000+ email subscribers, engagement doubled year-over-year, and triple-digit follower growth on TikTok.
The Challenge
National monuments preserve the cultural, historical, and ecological stories that shape American identity, including stories that have gone untold for generations. Conservation Lands Foundation needed a digital communications operation capable of bringing those stories to life at scale, mobilizing supporters into action, and connecting national monument designations to the broader fights for climate justice and community-led conservation.
The Gallery
The Work
Multi-platform digital strategy and content execution
We led digital strategy, content creation, and social media execution for CLF's Monuments For All campaign, an initiative focused on amplifying how national monuments honor untold stories and protect landscapes of cultural and historical significance. As digital lead, we oversaw multi-platform content and messaging across Instagram, Facebook, TikTok, and Threads, building a content engine designed to convert audience attention into sustained advocacy.
Messaging that connects monuments to the bigger fight
For CLF's Respect. Connect. Protect. campaign, we spearheaded the digital communications strategy and crafted messaging guidance that connected national monument designations to broader themes including climate justice, elevating the voices of local advocates and community leaders alongside the campaign's national reach.
The Results
23,000+ digital actions taken.
The Monuments For All campaign drove more than 23,000 digital actions, mobilizing supporters into direct advocacy on behalf of national monument protection.
Engagement doubled year-over-year.
Our digital strategy doubled engagement compared to the previous year, building a content operation that including 72% year-over-year growth on Instagram.
80,000+ email subscribers.
The campaign expanded email list to more than 80,000 subscribers, building owned audience infrastructure the organization can mobilize for years to come.
1.2M+ content views in 2025.
Across platforms in 2025, CLF content garnered a loyal social audience, including generating more than 800K views on Facebook and 290K on Instagram.