Case Study
Future Coalition
How we grew the communications presence for a youth-led climate and democracy organization by more than 600%
At a Glance
Client:
Future Coalition is the largest network of youth organizers and youth organizations mobilizing Gen Z around civic engagement, climate change, and racial justice.
What We Did:
Embedded fractional comms team.
Social media, email, original podcast production, campaign video, live event coverage, media relations, editorial calendar management, and strategic advisory to leadership.
Headline result:
600% growth across social and email.
The Challenge
A youth organization with a national-scale story and a quiet public presence.
Future Coalition was doing the kind of work that makes headlines, including announcing $2 million in funding to youth-led organizations ahead of the 2024 elections. But the organization’s communications presence didn’t yet match the scale of those moments.
Future Coalition had been operating quietly and behind-the-scenes, and the team needed to build a communications function that could meet the organization’s biggest moments with the visibility, voice, and velocity they deserved, without losing the youth-focused ethos that makes Future Coalition who they are.
The Gallery
The Work
Cross-platform communications strategy
We developed and executed a comprehensive content and communications strategy spanning social media, email, and original productions, built to meet the cultural moments Future Coalition's audiences were already living in.
Original podcast series
We produced a limited-run podcast series that gave Future Coalition’s team and partners a long-form storytelling platform to elevate youth voices and expand the organization's reach to new audiences, with our inaugural episode featuring an interview with Rep. Maxwell Frost.
Live coverage from the DNC
We deployed a Team DSB video crew to provide live coverage from the Democratic National Convention, capturing Future Coalition's presence in one of the year's most heavily covered political moments and turning it into 25+ on-brand videos throughout the DNC.
Editorial calendar and cross-functional leadership
We managed the organization's editorial calendar end-to-end, led a cross-functional communications team, and providing strategic thought partnership to leadership and staff across departments.
Media relations and national press
We directed Future Coalition's media relations strategy and helped secure national press coverage in outlets including SiriusXM, Nonprofit Quarterly, The New York Times, The Guardian, The Hill, and AFP.
The Results
600% social and email growth.
Future Coalition’s digital program grew sixfold during the engagement, building an owned audience the organization mobilized to fuel digital actions and donations.
A communications function built to scale.
Beyond the numbers, Future Coalition walked away from the engagement with a comms operation that matches the ambition of its work: editorial systems, content infrastructure, and a team posture built to meet the next big moment when it comes.