Case Study:
March On For Voting Rights
The Project
On August 28, 2021, tens of thousands of BIPOC people and allies in nearly 100 cities and towns across America came together to march, protest, and rally for the passage of federal voting rights legislation. March On for Voting Rights was a powerful echo of history, falling 58 years to the day after Dr. Martin Luther King Jr.’s “I Have a Dream” speech.
What We Did
Led the digital communications strategy for the national action to protect voting rights and demand D.C. statehood
Garnered over 60K social posts and engaged over 100K live viewers
Prompted 20K digital actions on the event's website
Distributed and coordinated social media content across over 300 organizational partners and high-profile influencers
Aligned messaging into a single call-to-action that helped maximize the national attention
The Impact
The event garnered over 60K social posts, engaged over 100K live viewers, and prompted 20K digital actions protect voting rights at a defining moment in our country.