Conservation Lands Foundation Case Study

Case Study

Conservation Lands Foundation

How we doubled year-over-year engagement and drove triple-digit social growth for a national conservation campaign

about

Conservation Lands Foundation (CLF) is a national nonprofit dedicated to protecting, restoring, and expanding the National Conservation Lands and the cultural, historical, and ecological landscapes they preserve.

What We Did

Communications Strategy • Content Production • Email Development • Social Media Management

The Challenge

National monuments preserve stories that shape American identity, many of them untold for generations. Conservation Lands Foundation needed a digital communications operation that could bring those stories to life at scale, mobilize supporters into action, and connect monument designations to the broader fights for climate justice and community-led conservation.

THE WORK

Communications Strategy

Led strategy for CLF's Monuments For All campaign, building a content engine across Instagram, Facebook, TikTok, and Threads that converted attention into sustained advocacy.

Content Production

Produced hundreds of pieces of content, including rapid response to breaking public lands news, backed by frequent working sessions, on-call support, and ongoing insights across CLF's social platforms.

The Results

23,000+ digital actions taken, mobilizing supporters into direct advocacy for national monument protection.

Engagement doubled year-over-year, including 72% growth on Instagram alone. 80,000+ email subscribers, building owned audience infrastructure CLF can mobilize for years to come.

1,200,000 content views in a year, including 800K+ on Facebook and 290K+ on Instagram.

Case Study