Case Study
Future Coalition
How we grew the communications presence for a youth-led climate and democracy organization by more than 600%
about
Future Coalition is the largest network of youth organizers and youth organizations mobilizing Gen Z around civic engagement, climate change, and racial justice.
What We Did:
Public Relations • Video Production & Editing • Graphic & Brand Design • Social Media Management • Partnership Coordination
The Challenge
Future Coalition was doing work that makes headlines, including announcing $2 million in funding to youth-led organizations ahead of the 2024 elections, but its communications presence hadn’t caught up. The team needed a comms function that could meet its biggest moments with real visibility and voice, without losing the youth-focused ethos that makes Future Coalition who it is.
The Work
Communications Strategy
Built and ran Future Coalition's full communications operation, managing the editorial calendar across social, email, and original productions as a strategic partner to leadership.
Podcast Production
Produced a limited-run podcast series, including an inaugural episode with Rep. Maxwell Frost, to elevate youth voices and reach new audiences.
Video Production
Deployed a video crew for live coverage at the Democratic National Convention, turning the moment into 25+ on-brand videos.
Public Relations
Directed media relations, securing national press in outlets including SiriusXM, Nonprofit Quarterly, The New York Times, The Guardian, The Hill, and AFP.
The Results
600% social and email growth during the engagement, building an owned audience for donations and digital action.
A communications function built to scale, with editorial systems, content infrastructure, and a team ready for the next big moment.