Case Study:
Young People Address the Nation
The Context
In 2020, young people showed up to vote in historic numbers. However, the voices of youth changemakers and our stories were often missing in key decision-making tables and the national conversation. Using that as our drumbeat, there was interest across youth-focused organizations to create moments to shift attention to the priorities of Gen Z leaders.
The Project
Spearheaded by our youth-led team, we led the strategy and execution for Young People Address the Nation. In 2021, the first event was held on the 100th day of the Biden-Harris administration, and featured 30 young leaders on topics such as economic recovery and youth engagement across the federal government. On March 1, 2022, Young People Address the Nation presented the first-ever Youth Response to the State of the Union that featured over 30 young people from 26 states directly following President Biden’s State of the Union Address.
What We Did
Led campaign development, project management, and day-to-day content schedule
Led content production for video segments and live stream
Coordinated over 50 organizational partners and 60 young people to push content across social media
Led pre-event, day-of, and post-event digital engagement strategy, including developing evergreen and repurposed content
The Impact
Young People Address the Nation reached over 150K young people and adult allies on social media. In 2022, the Amplify Pledge team won a Webby Award and was featured in Youth.gov for our intentional approach to authentic-youth engagement.