Case Study
People Over Plastic

The Context

By sharing stories of environmental justice that power an anti-racist future, People over Plastic seeks to create a cultural and media hub that brings millions of concerned global communities, leaders, activists, journalists, and artists together for thought-provoking, accessible dialogues that center environmental justice.

The Project

With the goal of aligning their mission of diversifying the environmental justice space, People over Plastic tapped Team DSB to lead their process of refreshing their brand with the goal of ensuring their digital presence matched their intended tone and audience.

How We Helped

Team DSB delivered an updated logo, branding guide, and visual assets. Our team also guided People over Plastic through the development of updating the company values, mission, value proposition, and brand positioning statements. Additionally, we redefined their target audience and developed an updated marketing strategy to engage new audiences to expand the climate movement.

The Impact

Since the Team DSB-led rebrand, People over Plastic has launched its third podcast season and continued to grow, reaching thousands of people each month via its associated platforms, events, and podcast.